Latest News

 

Puma engages tls for Rugby Union World Cup and beyond

One of the strengths of the tls consulting service is that we can work for clients for a short period of time and really hit the ground running. In July Puma engaged tls' services to capitalise on the increase in interest in rugby union during the build up to the World Cup. Support was needed internally to assist the sales force with additional requirements retailers had and to strategically look at the future direction of Puma's rugby operations. The support provided leading up to and during the World Cup has proved invaluable to the brand for future planning. www.puma.com

 

 

Sports Management Worldwide (SMWW)

The world's leading and fastest expanding online sports training consultancy SMWW has engaged tls to provide input to the syllabus content of its rugby courses. Our detailed dual code expertise in the areas of player management, scouting, club marketing, development, community development and consulting to brands makes us a very valuable partner as SMWW seeks to prepare more people for employment in the rugby sector.
www.sportsmanagementworldwide.com/coursedescription_rugbygm.asp

 

 

Sanderson doing OK!

After suffering a severe neck injury in a test match vs South Africa he was effectively ruled out of selection for the final England World Cup squad. However far from moping about he has been busier than ever. Having photographed his wedding in 2004 OK! were very keen to catch up with Pat 3 years on when tls approached the magazine on his behalf. Things have changed dramatically in the intervening years including the winning of 10 more England caps (2 as captain), becoming captain of his club Worcester Warriors, starting a family and securing a number of lucrative endorsements with companies such as KooGa, Ultimate Sports Nutrition (USN) and For Goodness Shakes. With a long term contract also secured with the Warriors and some continued good performances he seems sure to be challenging for England honours again soon.

 

 

USN in rugby endorsement deal

Tls has worked with Ultimate Sport Nutrition (USN) to broker a deal with Worcester Warriors captain and England flanker Pat Sanderson. He is the rugby union "face" of the brand in consumer and trade magazine adverts and on life sized cut outs appearing in leading stockists. He has those rare but all important qualities of transcending the rugby field to be revered by both rugby consumers and non rugby followers alike. Ultimate Sports Nutrition (USN) originated in South Africa and after only a few years presence in the UK it has become one of a select number of sports nutrition brands to make an impact in a very competitive market. It has successfully focused on some less "traditional" sports such as Mixed Martial Arts (MMA) and duathlon.

 

 

Clubs to receive fundraising boost

Tls has been instrumental in the launch of a unique sports portal which is poised to raise the country's leading professional sports clubs invaluable all year round income. www.mysport.uk.com encourages fans of clubs to register and when they shop with one of the 100+ retail partners across categories ranging from finance to entertainment, commission is racked up for their chosen club. The site has been created to really engage with fans who can also bid for exclusive items such as signed international shirts, tickets, memorabilia and experiences (with proceeds to going to charity), catch up on sports news or scan the extensive list of sports job vacancies. My Sport even has its own shop with countless products at fantastic prices. Log on and get involved!!

 

 

For Goodness Shakes - Go Organic!

Burly England rugby players are not automatically associated with organic products, especially when it is a milkshake. However off-field entrepreneur Pat Sanderson is not your typical rugby star and is delighted to be associated with a high energy drink in a recent deal brokered by tls. Manufacturers "For Goodness Shakes" are happy to be quoted on the bold statement that it contains "as much fibre as a bowl of porridge". It has been on sale in Tesco, Waitrose and other leading supermarkets, newsagents and garage forecourts since December and is flying off the shelves.

 

Tls activities bring money in to clubs and charities

A major objective of tls is to develop a thriving sports business and along the way to create business development opportunities for clubs and brands. Clubs which have already benefitted from tls events include NEC Harlequins and Harlequins RL – the Jason Leonard Lounge at the Twickenham Stoop was the venue for a Chivas "Discover Poker” event. That event also led to Bedford Blues receiving a referral to Vitafoam which has now become a Gold Partner of the club. Coventry RFC has benefitted from a deal brokered by tls with new sponsor Gerrard Stuart. GS will assist with the cost of a tls playing client, whilst also increasing profile through sponsorship of the club.

 

Knockout event at Hull Arena

On February 2nd top professional rugby league players and ex Bradford Bulls team mates, Stuart Fielden (now Wigan) and Lee Radford (now Hull) boxed one another for the Steve Prescott fund. The ex St Helens and Hull player was recently diagnosed with a serious form of stomach cancer and the fund was set up to raise money for him and his family. Tri line sports supported the event via a table of guests which included two Hull KR stars Jon Steel and Andreas Bauer, professional speedway rider Andre Compton and businessmen from Park Row Associates, AKN and DNS(UK). A fantastic evening was had by all who attended and it raised over £50,000 for the Steve Prescott fund.
Photographs by Dave Richardson 07870 296905

 

Tri line network continues to grow

Our unique "chamber of commerce" for sport concept - tri line network (tln) continues to gain partners all over the country. Recent members include "For Goodness Shakes", Ultimate Sports Nutrition, Metro Newspaper and League Publications Ltd. Whether a company is looking to undertake hospitality, sponsorship, events, corporate social responsibility programmes or simply trade with other members at reduced rates tln will facilitate it either directly or through a partner. To see more about the benefits of this unique concept see the tln section. It presents something for every pro-active company and is unbelievable value for just £175 + vat per annum.